Nouri is a grocery planning app designed to help users streamline their shopping experience by suggesting recipes based on their preferences and generating smart grocery lists. The app minimizes food waste and simplifies meal planning by organizing ingredients efficiently and integrating with local grocery stores.

As Lead Designer, I shaped Nouri’s brand identity and digital experience, leading end-to-end product design and user testing while developing its social and marketing presence.

To date, the company has:

• Raised $150k in funding

• Secured key partnerships with Instacart and Kroger, unlocking 85,000+ store locations across the US

• Achieved a $2.13 (CAC) across top-performing channels, compared to the industry average of $4–5 for consumer apps.

Note: Nouri has since changed it's name to Faba and is available today on the app store!